Women's Presentation
Fall-Winter 2012

A light and irresistible fairytale of entertaining and elegant images that combine stylish women with shoes of character. To tell the story of the Fratelli Rossetti A-W 2011-12 women’s collection, artist and designer Rebecca Moses, of American origin but Italian by adoption, has created a world of very stylish girls who revere, admire, fly, play, wear and live “with” and “for” their shoes, at times even living “inside” the shoe of their dreams. Among the shoes illustrated is the "Rebecca", the key model for the winter season, inspired by and dedicated to her.
Rebecca Moses has associated a type of shoe and a type of woman to every city around the world that is home to a Fratelli Rossetti flagship store. Each has her own smile, her own mannerisms, attitudes and personalities, her own particular hairstyle, make-up and jewellery, set inside houses, rooms, pieces of furniture and monuments, each illustrated through a shoe with specific codes of belonging. The classic two-tone “lace-up” becomes a sumptuous Chinese junk in Hong Kong, the moccasin with the coolest heel of the season is suspended over the New York skyline, and the impish perforated suede ankle boot flies over the roofs of Paris. It is a tongue-in-cheek, cheerful “life-style story” dedicated to an Italian brand with a time-honoured tradition which is renewing itself with the same energy shown by the adorable girls sketched by Rebecca; elegant, sophisticated and utterly passionate about shoes, just like her and indeed most women.