New Artisan Event: Noah Guitars

NOAHguitARS, producer of hand-made aluminium electrical guitars and basses

MILAN – Fratelli Rossetti presents the latest and 4th installment of its New Artisan project. On Monday, June 20th 2016, the Montenapoleone Fratelli Rossetti boutique will host NOAHguitARS, producer of handmade aluminium electrical guitars and basses. Visitors are welcome to look, touch, play and enjoy.

NOAHguitARS’ electrical guitars and basses are created with a passion and dedication that has always characterized Italian craftsmanship. NOAHguitARS’ are made by and for people with a true ear for music and the skills to play: from guitar virtuosos to music fans, guitar collectors to music and technology buffs, including rock icon Lou Reed, who was an owner and fan of a Noah guitar.

New Artisan is an initiative launched by Fratelli Rossetti that salutes and showcases emerging Italian talents at the Montenapoleone boutique, in Milan. Young, highly creative entrepreneurs who have made a profession out of their art, realizing hand-crafted objects that are traditionally produced in an industrial way: from skateboards to lampshades, guitars to hats, smartphone covers to sunglasses. All these objects are presented at monthly events throughout the 2016 calendar year at the Fratelli Rossetti boutique.

Fratelli Rossetti has chosen NOAHguitARS as its partner in light of the common values guiding both businesses. Despite their differences in terms of history, nature and size, both these Italian brands exemplify high quality craftsmanship combined with design talent, international aspirations and the age-old tradition of superior Italian handcraftsmanship.

For the project, Fratelli Rossetti has teamed up with Consorzio Franciacorta who, in line with the philosophy behind the New Artisan project, will be pouring wines from wineries run by young, budding vintners. Franciacorta by Gatti Enrico and La Rotonda will be the wine partners accompanying NOAHguitARS for the evening’s event.